If you’ve ever felt like LinkedIn should be generating more business or job prospects for you but you’re not sure where to start, this workshop was built for you. In this hands-on workshop, you’ll learn:

• Why a strong LinkedIn profile is “a must” in our AI era
• How to transform your profile from a digital resume into a client- and job-attracting asset
• How to find and connect with the right people, and
• How to develop an outreach approach that feels natural rather than pushy.

You’ll also leave with a clear action plan – and the confidence to finally make LinkedIn a consistent part of how you grow your business or grow professionally.

About Sarah Hurd 

Sarah Hurd is a B2B content marketing strategist with 10+ years of experience helping AI, SaaS, and cloud companies turn content into revenue. As Senior Content Marketing Manager at Snowflake, she has been instrumental in driving an $800M annual sales pipeline and increasing brand visibility by 40% through integrated social media and content marketing programs. Previously at Cisco, she led global content and branding initiatives that grew social engagement by 42%. Sarah is also the founder of Hurd Communications, where she partners with businesses to build brand and content strategies that drive measurable growth. A dedicated mentor and award-winning marketer, she brings the same clear, practical approach to every room she walks into, whether advising a Fortune 500 team or helping a local business find its voice.